Marty Bozek, Lutz FL.firstname.lastname@example.org
Pat Jackson, Johnstown, OHredchevy38@embarqmail.com
By the mid 1950’s extra income in the U.S. was creating an increased demand for accessories on both cars and trucks. To take advantage of this, the Chevrolet Truck Division introduced one item as a first. It would not appear again on Chevrolet trucks until the mid 1970’s.
The new accessory was the 1954-55 dash mounted clock. To offer the most with the least investment, only the die cast housing was new. The clock was already an accessory on the 1953-1954 Chevrolet car. By combining the two, dealers could market a clock accessory to new Chevrolet truck buyers. The housing was even painted pearl beige to match the 1954-1955 Chevrolet truck interior color.
It fit between the two dash bezels. A paper template was in the box so the dealer’s mechanic or the owner would drill the mounting holes in just the right place.
The housings are not being reproduced. They are in high demand among 1954-1955 Chevrolet truck restorers so the retail prices just keep rising. If you do locate this housing, the correct clock is not difficult to locate. They were on most 1953-1954 Chevrolet cars.