By 1954, the Korean War shortages were history. More trim and chrome plating began to show up in trucks and cars. The Chevrolet and GMC truck divisions both introduced a deluxe model for their pickups during mid-year 1954. Hopes were to appeal to the emerging buyers with more disposable income.
The deluxe model of these two trucks shared most of the same sheet metal, however special unique items kept each individual! One of these exclusive items was used only on the top of the line GMC pickup. This was the bed-roll reflector. It was never placed on Chevrolets or the basic GMC pickup.
In today’s world this extra is almost impossible to locate. Not only was it on the deluxe GMC’s but few of these top of the line models found buyers. Most still thought of trucks as workers and ordered the basic vehicle. This reflector is on the very end of the bed roll and it is exposed to being damaged while backing.
To save tooling costs, GMC designers borrowed the red reflector lens from the 1953 Buick taillight. Unfortunately, the stainless ring (riveted to the bed roll) is exclusive only to the rare deluxe GMC pickup.