During the mid 1960’s many Americans began to request deluxe features on trucks. More disposable income put extra items in reach for many households. GM recognized this area for more income and began adding more extra cost options.
The popular standard Suburban could be transformed into a more family vehicle by offering exterior trim and upgrading the interior. It would be even better for a family vehicle as well as pulling a boat or travel trailer. Highways were being improved and Americans wanted to see the country.
A more deluxe Suburban emerged in the 1960’s. To same GM costs, most components were simply from the top of the line Chevrolet pickup. Even the side trim was from the fleetside pickup. It only had length differences and the word “Custom” was engraved on each side.
Following are pictures of a rare 1965 deluxe Suburban. The outside is all original except for new paint. The interior had recently been changed so the attached photo is from an original salesman’s data book showing a deluxe pickup. The nicer appearing and more comfortable cushions also apply to the deluxe Suburban. Note the deluxe steering wheel (actually GM used this from a 1960 Impala), trim band on the glove box door, and the two tone color pattern on door panels.
Chrome bumper and anodized grill (above)
The rear appears to have no changes from the standard model other that the chrome bumper (above)
The upper side anodized aluminum trim is the same as the deluxe pickup except for the length differences. Even the short from spear starting the trim strip is the same as the pick up (above)
Note the word CUSTOM etched on the side trim (above)
Suprising, the windshield rubber does not hold stainless trim (above)
Custom comfort interior (above)
Deluxe Steering Wheel (above)