This term usually refers to a vehicle manufacture (in this case General Motors) that markets different marques by just changing emblems and some easily swapped trim items. In many ways, the Cameo and Suburban Carrier can be placed in this category.
The cab and bed of these two brands are almost identical. The dash board is shaped differently along their top horizontal edge, but it is welded in place during cab production.
The complete bed with spare tire assembly has absolutely no changes except for the tailgate emblem and later Cameo side trim.
Tags: Badge Engineering