During 1936 through 1938 the horizontal pin stripe on the Chevrolet truck cab and hood (on the more standard Brewster Green color) was referred to as Gigolo Green. Strange! Our suspicions were correct. The 1994 Webster’s Dictionary gives two different meanings of the word Gigolo –
⦁ A man who is paid as a dancing partner or escort for women.
⦁ A man who is a lover of a woman and is supported by her.
Why did Chevrolet pick this word for their green pin stripe? This is lost in history.
In 1940, the word was changed to Apple, a little more understanding to most new truck buyers.