Owner: Travis Goggans
A few months after the introduction of their 1954 trucks, GM announced a new model with more deluxe features. Korean was shortages were over and the average American had more disposable income. Buyers were already ordering the many options on automobiles, so General Motors knew at least a small market existed for a well appointed pickup truck. With the limited investment of color changes, different seat fabric, added chrome, and a few options becoming standard, Chevrolet had their deluxe model.
After fifty years few true deluxe 1954-55s survived but our feature truck of the month is one of these. The owner is Travis Goggans of Norman, Oklahoma. It recently received a ground-up restoration and Travis has replaced or repaired most all of those special features.
The following pictures show Travis’s 1955 deluxe in Mariner Blue with Bombay Ivory top. The matching upgraded two tone interior is just like it came from the factory.
This truck is a work of art. Probably even higher in quality than when new!
A few other 1954 accessories that are installed by the dealer are the full wheel covers, heater, radio, front bumper guards, clock, eagle hood ornament, and cigarette lighter.
The whitewall tires would have been provided by a non-Chevrolet supplier.