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Birth of the Blazer



The debut of the famous 4×4 Chevrolet Blazer was in 1969. It had little competition and stood alone as a combination off-road and daily driver utility vehicle. Chevrolet truck dealers were taken by surprise! Waiting lines soon occurred requesting this new and unique car/truck vehicle.

By 1970, production was in full swing. GMC also entered the project this second year by replacing the Chevrolet and Blazer insignias with GMC letters and a “Jimmy” emblem. A major addition in 1970 was the introduction of the two wheel drive Blazer and Jimmy. This was partially due to commitments by the U.S. Postal Service. Fewer than 1,000 of these were produced or less than 10% of overall production. Most government orders were in six cylinders though some V-8 two wheel drive models found buyers in the private sector.

Sales of this unique vehicle spiraled. By 1972, production had increased the volume of the introduction year. It was named, Motor Trend’s “Utility Vehicle of the Year.” In the April 1970 issue of Car and Driver magazine, they said “The drivetrain pieces are well designed, rugged, and long proved by use in Chevy’s light trucks.” GM referred to it as their do anything, go anywhere vehicle.

The demand for these car/truck vehicles today is stronger than ever. Its short 107″ wheel base, ease of handling, and many parts interchanging with pickups, make it an excellent investment vehicle to drive daily or keep in storage.

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birth of the blazer 2

 

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