The 1967 Chevrolet is sometimes referred to as the first that really attracted the buyer that did not need a truck just for work. It was a one of the first GM trucks that related to the country’s growing interest in pickups as a daily driver or a substitute as a first or second family vehicle.
The cab and bed were completely redesigned with an up to date look. The mechanicals were much like the prior 1966 year but the older sheet metal design and interior used the past seven years were history.
What an attention getter when the 1967 made its first appearance in the dealer’s showroom!
It was great for the work truck buyers but when loaded with options, it appealed to many buyers that wanted the extras of a car.
A deluxe package made the pickup even more eye catching. Chevrolet referred to this top of the line as the CST. (Custom Sport Truck) Exterior extras were decorative side moldings, chrome bumpers, and hub caps, large rear window plus windshield with polished stainless steel trim.
FACT: The bright trim on the CST tailgate was the first time a Chevrolet had made it available on a pickup. The CST emblem is always on each door just below the window bottom.
If the buyer wanted even more extras they could order factory air conditioning, power brakes, power steering, automatic transmission, AM radio, (No AM-FM until 1968) tinted glass, full wheel covers, white wall tires, overload rear springs, bumper guards, etc.
The standard engine was the almost bullet proof inline 250 cubic inch six cylinder. Yes, in 1967 the six cylinder still remained the top seller above the 283ci and 327ci V-8 engine but dropped slightly below to second position the next year.
The CST interior was the real extra for the new owner. Color coordinated padded door panels, with arm rests, and vinyl seats were a plus. Even two bucket seats were part of the CST package and were made with additional padding for the traveler. In place of a console, offered a few years later, the space between the seats was filled by what some called a “buddy seat”. Its small lower cushion could be raised to expose a storage compartment. Its back cushion could be lowered to give a wide arm rest for passenger and driver.
The 1967-72 Chevy pickup has always been a more expensive truck on the used resale market, however it is the 1967 that has just recently been discovered by many collectors. The 1971-1972 has kept ahead in value and the 1967 was so often forgotten. Therefore, few have been kept as restoration projects. Particularly the lower production 1967 CST. The value as a fully restored 1967 CST pickup is now quickly increasing.
NOTE: A person at the January 2015 large Barrett Jackson Auto Auction in Phoenix, AZ was selling a ground up restored 1971 Chevy pickup with the front sheet metal from a 1967 ½ ton. (An exact fit) He said “I always restore my 1969-72 Chevy pickups for this auction in this manner. They bring more money!”
CST emblem always on door below window
The CST buckets plus buddy seat
Buddy seat displayed alone
All the bright work they had!
Out of the 1967 Chevy Truck Sales Brochure.
1967 Small window. Last year for pickups
Large window. Used on CST,
GM’s first tailgate trim (also on side of taillight)
1967 Chevrolet Truck Trivia
For the fameous 283 CI V-8. Changed to 305in 1968
For “not” having side body marker lights
For “no” FM radio setting, even as a dealer option
For power steering using a “slave cylinder”. Not powered through steering gear boxes like 1968
For the small rear window on pickups except CST. Two ton trucks used small rear window
For trim on tailgate
For top of the line CST (Custom Sport Truck)
For accessory full wheel covers since 1954
For one hand opening tailgate
For padded dash
For metal bed floor (Wood planks became an option)