deluxe

What a great example of the mid 1950’s when the United States’ population began (for the first time) to have a little extra disposable income. Our Featured Truck of the Month, a 1954 Chevrolet Deluxe ½ ton pickup is an example of this developing change. The first owner obviously wanted a little more than just a pickup truck to park...

  When the 1954 Chevrolet deluxe pickup was introduced (about two months into the production year) they came with a different design arm rest not used before. It wasn’t even found on the assembly line produced standard 1954-55 pickups! Because the door panels and painted interiors of this new deluxe cab had four color choices, GM realized they could not...

The world famous Chevrolet Cameo and GMC Suburban Carrier are well known by most early truck enthusiasts. They were created due to US citizens having more disposable income after World War II. Demand for houses, appliances, and vehicles were at times more than some factories could produce in a timely manner. In regards to vehicles, General Motors realized that options...

It is sometimes asked by restorers, 'What is the correct fabric for a 1959 Chevrolet with a custom cab?' Answer: The same cloth material was used on the top of the line seats and door panels throughout. The following pictures show this interior material on a 1959 door panel in a 1959 Chevrolet custom cab with 12,000 original miles...

  During the mid 1960's, most still considered pickups work vehicles. The manufacturer designed them as haulers and few people owned them as their only family vehicle. However, a slight change was beginning with truck buyers as Americans began to have more disposable income. GM and other truck producers were aware that extras on work vehicles were finding more buyers...

  Though at first, a new person in the GM truck hobby might think all 1960-66 Chevrolet cab trim (only on the deluxe models) is the same. In reality no less than three changes occurred during this seven year body style. During 1960 (maybe into early 1961) the optional stainless cab side trim on the Chevrolet truck was designed to...

  The bed side trim moldings were used on the second year Fleetside Chevrolet deluxe pickups for just one year, 1959. General Motors waited one year after the Fleetside introduction to give their dealers time to sell all their 1958 Cameos (The end of this model) so there was not two deluxe designs available at one time. The bed moldings...

  During the mid 1960's many Americans began to request deluxe features on trucks. More disposable income put extra items in reach for many households. GM recognized this area for more income and began adding more extra cost options. The popular standard Suburban could be transformed into a more family vehicle by offering exterior trim and upgrading the interior. It...

  Suburbans ' people haulers on a 1/2 ton truck chassis. Not designed for truck freight, the successful Suburban was created to move people. They quickly gained popularity among the military, as crew haulers for companies, and for small rural school buses. By the 1960's, GM began to expand their Suburban market to attract families. To many this would be...

  The seats on this 1962 GMC Suburban are pure factory original. Their shape is designed for only the Suburban body. They allow for access to the rear seat. Horizontal white vinyl in the back rest is characteristic of many GM vehicles during this era. It was an extra touch that added a little more flair to the deluxe models.

  For the Perfectionist During the first half of the Advance Design years (1947-1955), GM offered a special panel truck as an option. This deluxe model was designed for a company wanting to give a more upscale appearance to their retail customers. During the era of one car families, the lady of the house looked more toward home deliveries for...

Have you ever seen one of these? Few were produced, almost none have survived.

This cab and early fleetside bed combination was available only during 1958 and 1959 but to get the bedside trim you had to wait with the last year. This was a time when trucks were usually bought for work and styling was far down the priority list. Therefore, one can appreciate the rarity of this month’s feature truck.

A few months after the introduction of their 1954 trucks, GM announced a new model with more deluxe features. Korean was shortages were over and the average American had more disposable income. Buyers were already ordering the many options on automobiles, so General Motors knew at least a small market existed for a well appointed pickup truck.