wheel cover

As trucks were primarily for work during the Advance Design years, the use of elaborate factory wheel decoration was out of the question. The object was to produce a quality work vehicle at a competitive price. Adding extras to a standard truck raised the cost and added nothing to its hauling ability. Basic chrome moon type hub caps were installed...

  With the introduction of the new Cameo in 1955, GM added their most deluxe features as standard equipment. This "Boulevard Pickup" was to stand out above all others. The wheel covers were not like that on the more standard pickup. To save tooling costs on this limited production model, GM used the wheel cover on the 1955 Chevrolet Belair...

It's 1954 and the Korean War is now history. The wholesale price of non-ferrous metal such as chrome, stainless steel, nickel and copper are dropping. American have more disposable income and are beginning to ask for deluxe accessories on their trucks instead of just for the family sedan. Of the many accessories introduced in 1954, the full wheel cover was...